Usability testing is a method used to evaluate a product or service by testing it with real users. I...
Usability testing is a method used to evaluate a product or service by testing it with real users. In the context of market research, this process involves observing users as they interact with a product to identify any usability issues, gather qualitative and quantitative data, and understand user behaviors and preferences. The insights gained from usability testing help businesses improve their offerings, enhance user experience, and ultimately drive customer satisfaction and loyalty.
Uat
User Acceptance Testing (UAT) is a critical phase in the software development lifecycle where end-us...
User Acceptance Testing (UAT) is a critical phase in the software development lifecycle where end-users validate the functionality and usability of a product before it goes live. During UAT, users test the software to ensure it meets their needs and requirements, providing feedback on any issues or enhancements needed. This testing is essential for minimizing post-launch defects and ensuring that the final product aligns with user expectations, thereby increasing the likelihood of a successful market introduction.